Pre-Launch Checklist

A thorough pre-launch review prevents embarrassing and costly mistakes.

Product Verification

• [ ] Product matches platform category requirements
• [ ] No IP infringement (trademarks, copyrights, patents)
• [ ] Safety certifications obtained (if required)
• [ ] Quality control sample approved
• [ ] Packaging suitable for international shipping

Listing Quality

• [ ] Title contains primary keyword in first 60 characters
• [ ] All 13 tags/keywords filled (Etsy) or backend keywords complete (Amazon)
• [ ] Description answers what, who, when, why, how much
• [ ] Images meet platform requirements (size, format, content)
• [ ] Pricing covers all costs plus 40%+ margin

Store Setup

• [ ] Store name is memorable and searchable
• [ ] Profile/bio builds credibility
• [ ] Policies (shipping, returns, privacy) are published
• [ ] Payment processor connected and verified
• [ ] Tax settings configured for target markets