Pricing Floor
Your pricing floor is the minimum price at which a sale is profitable. Every price below this line loses money.
Pricing Floor Formula
Pricing floor = (Product cost + Shipping + Platform fee + Payment fee + Refund reserve + Time cost) x 1.25
The 1.25 multiplier ensures a 20% buffer for unexpected costs.
Component Breakdown
Product Cost
- Manufacturing or creation cost
- Packaging materials
- Quality inspection
- Tool/software amortization (for digital)
Shipping
- Domestic shipping to fulfillment center
- International shipping to customer
- Insurance and tracking
- Handling and packaging labor
Platform Fee
- Listing fees
- Transaction fees (percentage)
- Subscription fees (monthly)