Product Research Tools

The right research tools prevent expensive mistakes. This page covers minimum viable toolsets for product validation.

Tool Categories

Keyword Research

• Marmalead (Etsy-specific): $19/month. Best for Etsy sellers.
• Helium 10 (Amazon): $39-179/month. Full-suite Amazon tool.
• Jungle Scout (Amazon): $49/month. Sales estimation focus.
• Sell The Trend (Shopify): $40/month. Trend spotting.

Free Alternatives

• Etsy search autocomplete
• Amazon search suggestions
• Google Trends
• Pinterest Trends

Selection Criteria

Choose tools based on:

1. Your primary platform (Etsy, Amazon, Shopify, TikTok)
2. Your budget (free trials first, then paid)
3. Your product type (digital vs. physical)

Minimum Viable Stack

For beginners ($0-80/month):