Weekly Optimization SOP

Continuous improvement separates growing stores from stagnant ones.

Weekly Review Schedule (30-60 minutes)

Monday: Data Review

• Total views, favorites, orders vs. last week
• Top 3 and bottom 3 SKUs by views
• Conversion rate trend
• Revenue and profit vs. target

Tuesday: Listing Optimization

• Update underperforming listing titles
• Refresh main images on low-CTR listings
• Add new tags based on search term reports
• Cross-reference competitor changes

Wednesday: Customer Insights

• Read all new reviews (positive and negative)
• Compile customer questions into FAQ
• Identify 1-2 product improvement ideas
• Respond to all unresolved messages

Thursday: Inventory and Operations

• Check stock levels and reorder points